How to Create the Right Audience for an Ecommerce Shopping Website
The main focus of Ecommerce SEO is to convert the maximum web portal visitors into potential sales and business opportunities for the present and the future. So the generation of inbound traffic becomes the basic goal without needing to specify. Before getting into the detail you need to understand the nature of consumers for the products and services you wish to display and sell in your ecommerce portal.
Ecommerce SEO – Start with Social Media Research
Know Their Product Preference
Understand the product preferences of the users. get into the research work to extract the details of user behavior with relevance to the following aspects.
- Previous product purchases
- Comments about quality, reliability etc.
- Preferred qualities in the new products etc.
It may not be possible to change the attributes of your products now. But you can think of how to place your products so they match with the user preferences.
Set Specific Targets
Set specific targets for your market research. If you sell herbal weight loss products, you need to focus on obese men and women from all the age groups. It might not be able to set such filters in the social media search. But your Search engine optimization consultant will be able to do it easily for you. Once you have identified them you will be able to send your website links, Blog links, press releases, and product reviews to them on their social media contact links/email contacts.
User Feedback Forms
Post feedback forms about user experience in your website. Here you can get maximum possible details in the form from email-ID to the feedback on the product listing in the e-commerce portal.
Designing and developing the right kind of SEO strategies have to be aimed at reaching the most and more potential consumers within your target regions.
- Focus on Adwords campaigns.
- Focus on the specific SERP (Search Engine Search Result Page) from user key word combination.
- Give equal prominence to organic SEO and paid SEO.
- Get visible on twitter, Facebook and other social and business media.
- Post Blogs about your products and their components/ingredients/applications/benefits etc.
- Post plenty of content in Forums and link them to your website.
Once you are halfway through these efforts, you will be able to feel the results. The right kind of audience will come in search of your e-commerce portal and the products.
Search Engine Optimization Consultant – Create Accessible Channels
Your Search engine optimization consultant will be able to optimize all the resources connected to your product portal in an efficient manner. At the same time he can create the accessible channels for proactive and reactive marketing. Once the initial efforts start giving results, he will be able to analyze them and take steps for improvisation. This is a cyclic process of marketing and optimization which can help you reach many categories of users.
- Social media users.
- Mobile App users
- Mobile browser users etc.
The next step is the maintenance procedures for your e-commerce portal to keep visibility and two way accessibility (for you to reach potential audience and vice versa) simple and smooth.