How to Choose the Best adwords bidding strategies for Your Small Business
In an effort to choose the best adwords bidding strategies for your small business you can open up a sea of opportunities for establishment, sustenance and improvement within a short span of time. The technique uses is very simple and down to earth. There is no magical formula which can transform your start-up business into an overnight corporate entity. The trick is in following the strategy of gradual growth and expansion. This formula has worked practically for all the small business establishments and there is no reason why it won’t work for you. All you need to do is enhance the growth of your business through step by step approach to adwords bidding strategies.
Basic Formula for adwords bidding strategies
The basic formula for adwords bidding strategies starts with spreading the visibility of your brand and product names across the web world. For this you can start with focus on the users who search for your kind of products. For example your products could be herbal oil for preventing hair loss. Then you need to focus on all the users searching for herbal products, hair oil, herbal oil, herbal hair oil, hair fall, prevention of hair fall etc. By focusing your campaign among these user groups you can increase your product visibility and make it effective also.
- The suggested method is to start with pay per click or pay per specific number of views within a specific period. Here you may not be able to expect ROI. The only benefit you can hope to get is the increase in inbound traffic to your website. This campaign may run for XXX days and bring you XXXXX number of visitors. Meanwhile you have to take the help of free analytics tools for giving you information about user action in your website, bounce rate, completion of specific number of steps ( like filling up the online enquiry form, viewing products, making a purchase etc) and others.
- Make sure that you get the chart data over two to three months consistently. The possibility of sales happening through this period also exists. In such cases you can use the roi calculator option from the search engine analytics.
- Based on this data you can take a decision on enhancing the adwords bidding strategies of your products. You may go a step higher and bid for pay per call (for mobile users) and pay per action for generic users. You must never forget about enhancing the organic SEO marketing strategies also. In fact they can help you in increasing your page and website raking, SEO ranking and other benefits like link building, page and site optimization etc. For this too you have to take the help of professional SEO experts. They can help you enhance the scope of marketing in selecting the best adwords bidding strategies as well as organic SEO. Let the new strategy work for few more months. Meanwhile keep getting the analytics reports and charts data. Your adwords consultant will be able to suggest best business improvement methods.